For a 12 hour period on Tuesday, representatives from non profit organizations were located in the Colony Square Atrium, at 555 Poyntz Avenue, helping individuals to make donations. When a donation was made, the Greater Manhattan Community Foundation “grew” it by 50%.
Last year was the first year for the event, and President and CEO of the Greater Manhattan Community Foundation, Vern Henricks said they raised $141,000 for non profits. Their goal for this year was to beat $200,000 since there are more non profits participating.
The one major new aspect of this year’s match day, was that donations could be made online.