Big 12 Commissioner Brett Yormark told Kansas legislators on Monday that states should invest in their public universities because they are economic drivers.
Yormark spoke during meeting of the Joint Committee on Commerce at the Capitol. The meeting was an informational session that touched on recent changes that have changed the face of college athletics, including the player portal and revenue sharing, which involves universities paying athletes directly.
Yormark, appearing via Zoom, said he is looking for innovative ways to stay competitive among the other Power 4 conferences.
