NEW YORK (AP) The Big 12 and Southeastern Conference have agreed to a 12-year deal with ESPN for the rights to the Sugar Bowl in New Orleans.
The contract reportedly is worth about $80 million per year.
The Big 12 and SEC recently picked the Sugar Bowl as the site of it new marquee game, starting in the 2014 season.
The champions of each conference will play in the game, unless those teams are selected for the four-team playoff that also starts that season.
The Sugar Bowl will be one of six sites in the playoff rotation.