From K-State Sports
MANHATTAN, Kan. – Progressive Insurance® announced today its expanded investment in college athletics through a new agreement with K-State and 12 other nationally-recognized football programs and their Learfield partners.
The agreement places Progressive at the center of the college football game day experience, with on-field branding at K-State, Boise State, Colorado, Georgia, Iowa, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest—creating premium brand visibility at some of the sport’s most recognizable stadiums.
“We are pleased that K-State has been included in this national partnership opportunity which speaks volume about our football program and brand,” said Athletics Director Gene Taylor. “Progressive is a household name and brand itself, and entering the college football space will provide them new exposure opportunities.”
“College football is about more than what happens on game day – it reflects the pride, tradition and community that defines K-State and we’re proud to support the student-athletes, alumni and fans who help make this program so special,” said Sean Freeman, Media Business Leader at Progressive. “We’re thrilled to have the opportunity to be a part of game days with this historic fanbase.”
As a Proud Sponsor of each university, Progressive’s national presence will be complemented by in-game videoboard features, in-venue LED signage, digital and social media integrations and other game day experiences designed to engage fans before kickoff, throughout the game and beyond the final whistle.
“College athletics offers brands a level of fan passion and loyalty that’s hard to match,” said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. “This program gives Progressive a consistent presence across some of the biggest stages in the sport while creating meaningful connections with fans throughout the season.”
Progressive’s branding and integrated marketing elements will debut with the start of the 2026 college football season. The agreement was facilitated by Learfield’s corporate partnership team, the company’s centralized resource dedicated to generating impactful partnerships at scale that incorporate high-visibility assets such as on-field logos.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it’s most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is a leading seller of personal auto, commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers in the United States.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
